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BOOST YOUR REACH, EXPOSURE & ROI WITH EASYGO

EasyGo is an exhibitor marketing package included with your stand that is designed to:

  • Increase your visibility
  • Generate more qualified leads
  • Improve your return on investment
 

Powered by smart digital marketing and data tools, EasyGo helps you reach the right packaging buyers before, during and after Lab Innovations – and measure the results!

Discover the EasyGo packages here. 

What's included in your EasyGo package?

MyEasyfairs

Your online exhibitor portal

Drive traffic to your online profile and stand using all of our free marketing tools.

Log in to MyEasyfairs to:

  • Stand out in the exhibitor list
  • Show the products you’re bringing to the event
  • Keep your profile fresh with news and opportunities
 
Complete your stand setup to turn your profile into a powerful visitor magnet.
Check out the full list of tools

Industrial Connect app

Your personalised show experience

Connect with customers, prospects, and partners before, during and post-event.

Why you need the app?

  • Win more business in less time
  • Fill your diary with qualified meetings
  • Meet the right people, not just more people with AI powered matchmaking
  • Capture and keep every lead via Visit Connect
 

Register as stand personnel via My Easyfairs to unlock exhibitor access.

Visit Connect

Your quality lead generation tool

Capture and qualify event leads in seconds, all within the Industrial Connect app.

Why use Visit Connect:

  • Instant lead capture and real-time access
  • Richer lead profiles for smarter follow-up
 

Use with Smart Badge technology for maximum lead generation and ROI.

Smart Badge Technology

Your quantity lead generation tool

Turn every stand visit into a lead with a simple tap.

Why use smart badge technology:

  • Capture more leads with less effort
  • Never miss an interested visitor
  • Easy post show follow-up
 

Use with Visit Connect for maximum lead generation and ROI.

What is EasyGo & Smart Badge Technology?

Upgrade your package:

GoLeads

Turn show traffic into qualified sales conversations.
  • Online profile to post unlimited content all year
  • 1 Innovation Gallery application to how off your star product
  • Personal invite tool: Invite your network and get real time alerts when guests arrive
  • Network and schedule meetings inthe event app with AI matchmaking
  • Badge scanning via app for more qualified lead
  • 1 Smart Badge reader to digitally promote products and collect visitor details

GoPlus

Exhibitors receive an average of 33% more leads than GoLeads.
More leads, bigger online presence.
  • Online profile to post unlimited content all year
  • 2 Innovation Gallery application to how off your star product
  • Logo highlighted in the online exhibitor list
  • Video header at the top of our profile
  • Personal invite tool: Invite your network and get real time alerts when guests arrive
  • Network and schedule meetings inthe event app with AI matchmaking
  • Badge scanning via app for more qualified lead
  • 2 Smart Badge readers total for more lead opportunities

GoPremium

Exhibitors receive an average of 92% more leads than GoPlus.
Maximum leads and stand-out visibility online and on-site.
  • Online profile to post unlimited content all year
  • 2 Innovation Gallery application to how off your star product
  • Logo highlighted in the online exhibitor list
  • Video header at the top of our profile
  • Enhanced visibility on the exhibitor list of the online catalogue
  • Logo displayed on entrance ticket and every step of the visitor registration journey
  • Logo or ad displayed in high-traffic areas at the venue
  • Personal invite tool: Invite your network and get real time alerts when guests arrive
  • Network and schedule meetings inthe event app with AI matchmaking
  • Badge scanning via app for more qualified lead
  • 3 Smart Badge readers total for maximum lead opportunity
Enquire today
document.addEventListener("DOMContentLoaded", function() { const tab1 = document.getElementById('top-tab-1'); const tab2 = document.getElementById('top-tab-2'); // 1. Read the url parameter marker (?view=exhibitor) directly from the address bar const urlParams = new URLSearchParams(window.location.search); let currentView = urlParams.get('view'); // 2. If no URL parameter exists yet, check the page name to determine the default section const currentPath = window.location.pathname; // Auto-detect explicit Exhibitor pages (Add any explicit exhibitor slugs here) if (!currentView) { if (currentPath.includes('/advanced-engineering-exhibitors') || currentPath.includes('/exhibit') || currentPath.includes('/sponsorship')) { currentView = 'exhibitor'; } else { currentView = 'visitor'; // Default fallback } } // 3. Highlight the correct top tab based on the final decision if (currentView === 'exhibitor' && tab2) { if (tab1) tab1.classList.remove('active-tab'); tab2.classList.add('active-tab'); } else if (tab1) { if (tab2) tab2.classList.remove('active-tab'); tab1.classList.add('active-tab'); } // 4. Force all navigation links to remember this view state across page reloads // This dynamically appends ?view=exhibitor or ?view=visitor to links before they are clicked if (currentView) { document.querySelectorAll('a').forEach(link => { const href = link.getAttribute('href'); // Avoid altering external domains, anchor tags, or javascript links if (href && href.startsWith('http') && href.includes(window.location.hostname) && !href.includes('#')) { try { const linkUrl = new URL(href); linkUrl.searchParams.set('view', currentView); link.setAttribute('href', linkUrl.toString()); } catch (e) { // Fail-safe for malformed URL strings } } else if (href && href.startsWith('/') && !href.includes('#')) { // Handle relative root links (e.g., /our-vision/) const separator = href.includes('?') ? '&' : '?'; link.setAttribute('href', href + separator + 'view=' + currentView); } }); } });