Click here to uns*****ibe

Sit for a moment and imagine the utopia. You arrive at work and open your inbox and a few relevant emails from genuine human beings appear. A couple contain opportunities, a couple are pretty functional, maybe there is the odd piece of constructive feedback. But what there isn’t, is a mountain of SPAM.

Now that you are relaxed and feeling serene, take a second to imagine the dystopia. Your marketing funnel has dried up because all your leads have unsubscribed from the emails you send them. You are shouting into the void, blasting out email marketing messages to lists that are rapidly shrinking and you don’t know where the next sale is coming from.

Both are legitimate futures, and both are places some people are going to find themselves in the years to come, thanks to Gmail’s new subscription management function, which provides a simple way for users to unsubscribe from anything they receive en masse.

Read on using the link below