Marie Curie loved a bit of science PR

Marie Curie loved a bit of science PR
"The scientific method is a powerful tool for understanding the world around us. Let us help you share your discoveries with the world," Marie Curie
I don’t think there could be a more concise and beautiful expression of the importance of PR to scientific companies than this quote from the Polish/French Nobel Prize winner, Marie Curie.
Well, that’s if Marie Curie had actually said this. But she didn’t. She didn’t even say anything like it.
It was created by Bard, Google’s generative AI programme, which is being used by writers across the globe, including yours truly on occasion, to produce content.
The trouble is the content an AI can produce today is the same kind of content that a human can also create quickly and easily. Where it comes into its own is as a tool for a writer, to make the process easier.
Deakin University’s Professor Phillip Dawson, who specialises in digital assessment security, argues that AI is just a new form of a technique called cognitive offloading.
“Cognitive offloading,” he explains, is “when you use a tool to reduce the mental burden of a task. It can be as simple as writing something down, so you don’t have to try to remember it for later.”
Personally, I’m comfortable with using AI for this purpose and I’m going to continue to ask it for inspiration when I need it. Furthermore, I’m going to keep on using it to carefully repurpose content, but, for now, I won’t be relying on it to teach me about Marie Curie.