Tech shop boosts German capabilities

Stone Junction has vast experience of managing international PR campaigns, and the DACH region (Germany, Austria, Switzerland) is an area where demand for technical PR has always been high. Wu’s language skills and educational background make him the perfect fit.

“We usually recruit from three backgrounds,” explained Jessica Phillips, account director and head of business development. “People from marketing or comms backgrounds are vital for our service delivery. STEM skills help us speak to our clients using the language in which they think. Language skills strengthen our international PR campaigns in a way that translation or AI never could.”

Wu graduated from the University of York with a master’s degree in Biochemistry, and much of his work involved cutting-edge bioinformatics and visualisation software during a time when AI tools were being integrated into every field.

“Science goes well beyond the lab – once data is generated it needs to be analysed, interpreted and shared for it to be impactful. PR is a pivotal cog in that machine, so I am excited to be a part of a team like Stone Junction, where I can contribute in my own unique way,” explained Wu.

Wu will be working alongside the team at Stone Junction’s German office. “Being able to converse with journalists in the DACH region in their mother tongue, carry out translations in-house and even produce content in German is a massive advantage when managing PR campaigns for the DACH region,” explained Jessica.

Stone Junction’s international campaigns for blue chip companies like Sandvik Coromant and WEG have seen the company grow rapidly in recent years, winning multiple awards in the process. As the agency looks to further strengthen its international PR, Sebastian’s addition to the team shows the DACH region will be a key area of focus.