The Business impact of a bad logo: Why first Impressions matter

Do you have an outdated logo?

In B2B, your logo speaks before you do. Before a prospect reads your website copy or hears your sales pitch, they’ve already formed an opinion based on how your brand looks. And if your logo feels tired, inconsistent, or like it was made in PowerPoint back in 2009, it could be costing you more than just credibility. It could be costing you business.

We know it’s not always easy. Many business owners feel a deep connection to their original logo, it’s personal. It represents the early days, the hustle, the story behind the business. But evolving your logo doesn’t mean letting go of that history. It means building on it. It’s not about starting from scratch; it’s about refinement. It’s about creating something that still feels like you, just sharper, more aligned, and ready for where your business is heading next.

A well-executed refresh can strengthen brand recognition, attract the kind of customers you really want to work with, and position your business as the credible, forward-thinking company it is today.

If your brand is evolving, your logo should evolve with it.

Read the full blog here: https://www.motion-marketing.com/blog/strategy/b2b-logo-design-impact/