Why is climate coverage changing in the wider media?

Climate coverage floods the news but is often described as breathless and failing to broadcast the entire picture.

Companies can contribute positively to the conversation, while still avoiding the dreaded news fatigue, so often associated with climate coverage, by changing the way they generate news, alongside the changes they apply to improve sustainability.

“Articles about climate coverage are quite doom laden in the media and now it appears that journalists are trying to reset the balance,” said Charlie Rapple co-founder of science communication specialist Kudos. “We need to adjust how stories are conveyed to the media in order to bridge the gap and encourage journalists to report the stories.”

As a result, many outlets are implementing new strategies to try to improve climate coverage whilst also making it more digestible, engaging readers further.

The bottom-line is that climate coverage is changing, and businesses can take advantage of the data their own practice generates to engage with the discussion. There is no need to try and win the marathon, taking part is the right thing to do for the environment and enough to provide journalists with the kinds of stories their changing newsrooms demand.