Worthwhile but not complicated: Why every publisher should be on Google News, but isn’t.

There's a rarely taken opportunity for publications to boost their visibility.

Though trade magazines inevitably have a finite audience, limited by the number of people in their target country in the job roles they are written for, many trade media publications fail to reach their whole audience because of lack of visibility.

For example, according to Statista there were 83.3k design engineers working in the UK in 2021. One well known magazine catering to this readership has a circulation of around 20k, so three out of four design engineers probably miss stories they’d like to read.

A wider audience means more readers, more readers mean more advertisers and more advertisers mean a more successful magazine.

The solution
Google News currently draws from around 50k publications around the world. The platform often misses out on stories in the public domain due to the staggering number of unsubmitted publications.

Our database of media outlets contains around 900,000 outlets around the world, so Google News is, at best, only getting 5.5 per cent of the available outlets’ content.

One of the simplest things publishers can do to give themselves the biggest possible audience boost for ten minutes' work is to submit their content to Google News.

Adding a publication to Google News is simple and means that Google will, at the very least, then consider whether it wants to publish your news.

Read the full how-to on our blog: https://www.wechangeminds.com/the-junction-box/