The main goal of the most recent core update, launched in March 2024, is to reduce the likelihood of low-quality web pages appearing in search. Improved spam policies and changes to the core ranking system will mean the search engine prioritises more unique content that improves experience of a user. Alongside these changes it also retired the cache link and added more support for product variants. Quality over quick wins Each content update from Google introduces a variety of changes, but prioritising authentic and helpful content has been a recurring theme of the last few updates. The good news is, if you're already sharing original thought leadership content from your team on their areas of expertise, it’s likely that Google views it favourably. If you want to further align your content with the algorithm and build a stronger presence online, consider the following. 1. Create informative content Share content on topics that showcase your company’s specific expertise in the field and the addresses the needs of your target audience. Whether you’re working on short articles or technical whitepapers, be sure to back up claims with data and citations from reputable sources. 2. Share your opinion and experience Position the company as a thought leader by providing unique insights and sharing your actual opinion and experiences. Include real-world examples of your experience with customer case studies. 3. Showcase your experts Attribute your content to knowledgeable individuals in your business to reinforce credibility. Sharing author bios, credentials and photographs of team members so users can put a face to the content they read, reinforcing trust. By focussing on creating helpful and authoritative PR content that resonates with your audience, you’ll always attract a relevant audience to your website. Interested in creating content that appeals to both search engines and your intended audience? Discover our digital PR services.

[September 2024] Earlier this month, the Silverstone Technology Cluster were delighted to welcome an international delegation of automotive companies from around the world to Silverstone Park, to meet STC Members and also enjoy a tour of businesses at the site for a behind-the-scenes look at some of the exciting innovations happening within the UK. The visit was arranged through the Department for Business and Trade (DBT) who had brought the 40+ delegation over to CENEX Expo at UTAC Millbrook, to explore opportunities to collaborate with UK companies and organisations, for the purpose of creating new partnerships and securing new supply chain relationships in zero emission propulsion, vehicle lightweighting or in connected and automated mobility. Delegates represented Japan, Taiwan, South Korea, Thailand, India, Canada, Brazil, Turkey, Germany and the UK. For the first part of the visit, the delegates were invited to the stunning new Escapade facility situated on the edge of the Silverstone Circuit and overlooking a stretch of Silverstone’s most notable set of corners: Copse, Maggots, Becketts and Chapel. Read more... https://silverstonetechnologycluster.com/pim_van-baarsen_silverstone-technology-cluster/stc-business-members-meet-with-international-delegation-from-10-countries/

Technical, technology and STEM communications and PR consultancy Stone Junction has created two new shareholders. As a result, agency ownership is now shared between consultancy founder Richard Stone and two long standing members of the team, Laura England and Jessica Phillips. Stone will continue as managing director, while England will become client services director and Phillips director of agency brand. England was recently listed in PR Week’s 30 under 30 and is a former winner of the CIPR’s Outstanding Young Communicator award for the Midlands. Meanwhile, Phillips won the PRCA’s Professional of the Year award for the Midlands in 2021. Both Phillips and England have been at Stone Junction for eight years and in that time the company has grown by 429 per cent, from a turnover of just under £400K in 2016 to a turnover of nearly £2M in 2022. “These shares, which come with full voting rights and dividends, have been allocated without cost to Jess or Laura,” explained Stone. “I believe that independence is the most important factor in quality consultancy, to the point that an agency owned by a parent business is hampered in its ability to deliver honest and unbiased advice.” “The same is true of the traditional agency ownership model. You get to senior director level and suddenly someone asks if you want to buy-in to a business you’ve helped build. The new shareholders are suddenly as hampered by bank debts as they would be by producing a profit and loss account every month for a parent company. “This model is simply better; give shares to great people who do great work.” Stone Junction is currently recruiting at all levels to support its next phase of growth and has several jobs available based at its headquarters in Stafford. To find out more, visit https://www.wechangeminds.com/opportunities/.

The PR strategy will spotlight PPS’s core innovations, including its hand-sensing TactileGloves, FingerTPS, Modular TactileHead and conformable TactArrays. These solutions are already used worldwide to generate high-value insights for developers working on next-generation products where understanding physical interaction, user comfort and perceived fit is critical. PPS develops ultra-sensitive tactile sensing systems that quantify how things feel, enabling designers and developers to capture data on pressure, contact, and motion based only on subjective feedback. With operational bases in Los Angeles, Glasgow and strong teams in Japan, Korea and China, the company supports a diverse global client base across commercial and research sectors. “Stone Junction understood that our story isn’t just about accuracy or response time,” said Dr Jae Son of PPS. “It’s about trust. Our sensors solve real-world problems where precision matters, and that starts with communicating clearly to the people building the next big thing. We chose Stone Junction because they can do that without oversimplifying what we do.” The decision to invest in PR reflects a shift in how PPS plans to support its next phase of growth. As tactile sensing becomes more central to delivering better comfort, optimised fit, and validating subjective experience with measurable data, the company sees value in shaping the wider conversation. “PPS builds some of the most advanced tactile sensors in the world, with technology that already powers breakthrough systems in healthcare and robotics,” said Richard Stone of Stone Junction. “What we’re doing now is adding structure around how that story is told, so the right people understand the precision and thinking behind it.” The campaign will also include SEO-led pillar content and long-form technical thought leadership, supporting PPS’s aim to grow brand awareness and reinforce credibility among engineers and product teams across global innovation hubs.

Key Features and Advantages High-Precision Triaxial Measurement: The AS1 MEMS accelerometer delivers exceptional accuracy with measurement ranges from ±2g to ±16g, ensuring reliable performance across diverse applications. Multiple Output Options: Available in both 4-20mA and 0.5 to 4.5V analogue outputs, offering flexibility for integration into various acquisition systems. Wide Operating Temperature Range: Capable of withstanding temperatures from -40°C to +85°C, making it ideal for challenging environments. Rugged and Durable Design: IP67-rated for maximum protection against dust and water ingress, ensuring long-lasting reliability in harsh conditions. Self-Test Functionality: Built-in self-test feature for sensor integrity verification, providing peace of mind during critical operations. Environmental: EMC and RFI shielding ensure efficient and interference-free operation. Versatile Applications The AS1 accelerometer is a game-changer for various industries, including: Bridge-Strike Monitoring: Improve safety and structural assessments for transportation infrastructure. Machine Control: Enhance the performance and reliability of industrial equipment. Structural Monitoring: Deliver accurate data for the maintenance and stability of buildings and critical infrastructure. Low-Frequency Vibration Monitoring: Ideal for vibration-sensitive environments requiring precise motion analysis. Motion Measurements: Enable accurate real-time tracking for scientific and industrial applications. Cutting-Edge Technology: The AS1 MEMS accelerometer is built using monocrystalline silicon capacitive micromachined sensing elements, ensuring low noise and superior long-term stability. The frequency range of 0 Hz to 200 Hz and a shock tolerance of over 100g ensure the sensor’s robustness even in dynamic environments. Product Availability: The AS1 MEMS Triaxial Accelerometer is now available for order.

In the ever-evolving landscape of manufacturing, technological advancements continually reshape industry practices. One such innovation, 3D scanning, continues to develop as a tool for transformation in the automotive sector. Traditional manufacturing processes often involve manual measurements, templates, and moulds, which can be time-consuming and leave the possibility for human errors. However, with the integration of 3D scanners into the manufacturing process, production lines are experiencing a revolution in efficiency and accuracy.

When a sports car manufacturer was running short on structural parts, it put its trust in the process expertise of the mechanical engineers at August Wenzler Maschinenbau GmbH. In order to meet ambitious deadlines set by the automobile manufacturer, the HELLER Group subsidiary Wenzler pooled its expertise with tool manufacturer MAPAL. Established in 1954 in Spaichingen, Germany, August Wenzler Maschinenbau GmbH started by constructing specialised machines. Over many decades, they produced rotary table machines, which were used to manufacture fittings for the most part. Wenzler became part of the HELLER Group in 2009. The machine portfolio was completely revamped at the time from specialised machines to manufacturing standard 5-axis machining centres. Wenzler is responsible for structural part solutions within the HELLER Group. What’s special about the machining centre model VKM is that up to two centres can be integrated in one machine base. This enables a compact layout with good accessibility. Combined with a high degree of agility and minimum quantity lubrication, this makes the VKM model ideally suitable for machining aluminium structural parts. All complex technological parts (e.g. rotary axes and main spindles) are sourced by Wenzler from HELLER. The machine’s translational axes are located in the tool and the rotary axes in the workpiece. This allows the integration of large travel ranges with dimensions of 1500 x 1250 mm. ... Read the full case study online

Whether you need one-off balancing support or a long-term partnership, this article looks at what our UK-based facility, which fully equipped to handle a vast range of components, ensuring fast turnaround times and exceptional accuracy.

Founded in 2009 in Hanoi, PSH Design is a leading industrial design firm across Asia, specializing in automotive, aerospace, and industrial products. Combining international experience with mastery of Blender, Alias, and ICEM Surf software, PSH transforms 2D sketches into vivid, precise 3D models that optimize product evaluation and accelerate development. Notable clients include Honda, Rolls-Royce, BMW, and others. PSH Design delivers fast, cost-effective concept design services that meet stringent international standards

Why Attend? Celebrate Excellence and recognise outstanding achievements in quality, environmental practices, marketing, product innovation and more. Network and connect with industry leaders, innovators, and peers. Showcase your business and take advantage of our sponsorship opportunities to promote your brand to a targeted audience. Awards Entry View our awards’ criteria and guidance, hints and tips on entry, and download an entry form here https://www.sea.org.uk/awards-entry/ Sponsorship Opportunities We offer a variety of sponsorship packages to suit different budgets and goals. Options include headline sponsorship, as well as sponsorship of tickets, invitations, menus, pre-dinner drinks reception, and the post-event brochure. Each package provides unique benefits to enhance your business visibility. Click the button below for full information on our sponsorship packages, or contact: Michaella Mais – Business Development & Membership Manager Tel: 0121 237 1161 Email: michaella.mais@sea.org.uk

Explore the potential of Sustainable Aviation Fuels (SAF) to reduce the aviation industry’s environmental impact, challenges in scaling up production, and the importance of regulatory compliance.

Read our E-book discussing the challenges in the Rail and Rolling Stock industry, including MRO facilities, suppliers, and infrastructure. As sustainability targets push for de-carbonization and safety issues requiring greater traceability, find out how “Smarter” tooling, software, and data analytics can help meet these goals, whilst improving health & safety and working conditions for operators. Read more and access the E-book on the link below

Take Your Turning to the Next Level Go to our landing page for the link to submit your entry to win an exclusive Kennametal toolbox packed with select Kennametal brand merchandise and bestselling turning products. See full giveaway terms and conditions on www.kennametal.com.

Brothers Drinks is now harnessing the energy of the sun to power its drinks manufacturing site in Shepton Mallet, Somerset where it produces much loved brands Babycham and Glastonbury Festival-favourite, Brothers Cider. A 317kWp solar PV system, comprised of 772 solar panels is now installed at the cider mill in Somerset, where it will directly supply the presses with clean energy. The new solar panel system was connected at the start of June 2024 and is expected to pay for itself in less than 3 years. Matthew Showering, Director, said: “Our family have been making cider in this area for more than 360 years and our legacy drives us to put sustainability at the core of our business – we are doing everything we possibly can to improve our environmental performance. Installing solar panels has always been an important element of this and we are delighted to see it becoming a reality today. As well as reducing our impact on the environment, producing our own energy will help us to stay competitive and continue to make great-tasting cider.” Stephen Barrett, Managing Director of Solarsense, added: “We were delighted to have the opportunity to provide solar energy for such a well-known brand and Brothers Drinks have been a real pleasure to work with. The installation is a blueprint for how solar should be done: they have maximised their roof space and included features that will help to future-proof the system and make it easy to maintain. It’s clear that they are serious about sustainability and we are proud to be part of that story.” Before installing the solar panels Brothers Drinks refurbished the roof of their manufacturing site to make sure it would last at least as long as the new solar panels, which have an expected lifetime of 20 years plus. The system installed by Solarsense includes the latest SolarEdge technology which connects it to the fire alarm and means it will shut down automatically if the alarm sounds.