Technology PR agency Stone Junction is exhibiting at Advanced Engineering, the UK's largest engineering and manufacturing trade show. Stone Junction will be available on November 1 and 2, 2023 at the NEC, Birmingham at stand L220 to give PR and marketing advice to attendees. Many of these will already be familiar with the agency because of its longstanding partnership with Advanced Engineering and its sister show, Lab Innovations. Stone Junction was appointed by Advanced Engineering and Lab Innovations organiser, Easyfairs in 2019 to handle all PR activity for the engineering event. This partnership was expanded to include Lab Innovations in 2020. By supporting this event, Stone Junction will play a vital role in raising awareness of the latest innovations in the UK’s manufacturing and engineering sector. From its stand, the Stone Junction team will be on hand to offer advance to companies in the STEM sectors that are looking grow their presence in the media or expand their marketing strategy. Stone Junction offers various marketing services, including media relations, social media, search engine optimisation (SEO), video, photography and design. “Advanced Engineering is the ideal platform to discover the latest in sustainable engineering and manufacturing innovations, all messages that we can help communicate with PR,” explained Jessica Phillips, shareholder and director of agency brand at Stone Junction. “What’s more, it provides an opportunity to network with some of industry’s best and brightest, all committed to advancing sustainability. This is why we continue our longstanding support for this event year after year.” For more information, visit the Stone Junction website at wechangeminds.com or see the team at booth L220 during Advanced Engineering/

Stone Junction has vast experience of managing international PR campaigns, and the DACH region (Germany, Austria, Switzerland) is an area where demand for technical PR has always been high. Wu’s language skills and educational background make him the perfect fit. “We usually recruit from three backgrounds,” explained Jessica Phillips, account director and head of business development. “People from marketing or comms backgrounds are vital for our service delivery. STEM skills help us speak to our clients using the language in which they think. Language skills strengthen our international PR campaigns in a way that translation or AI never could.” Wu graduated from the University of York with a master’s degree in Biochemistry, and much of his work involved cutting-edge bioinformatics and visualisation software during a time when AI tools were being integrated into every field. “Science goes well beyond the lab – once data is generated it needs to be analysed, interpreted and shared for it to be impactful. PR is a pivotal cog in that machine, so I am excited to be a part of a team like Stone Junction, where I can contribute in my own unique way,” explained Wu. Wu will be working alongside the team at Stone Junction’s German office. “Being able to converse with journalists in the DACH region in their mother tongue, carry out translations in-house and even produce content in German is a massive advantage when managing PR campaigns for the DACH region,” explained Jessica. Stone Junction’s international campaigns for blue chip companies like Sandvik Coromant and WEG have seen the company grow rapidly in recent years, winning multiple awards in the process. As the agency looks to further strengthen its international PR, Sebastian’s addition to the team shows the DACH region will be a key area of focus.

Tech Soft 3D is undergoing a product consolidation that will combine, clarify, and streamline the experience for both our developer partners and end-user customers. We understand that this process comes with a lot of questions and perhaps a little anxiety. Here, we will outline the new products, explain what is happening to the existing ones, and answer the most pressing FAQs we expect you to have. Most importantly, we want to immediately stress the following: You will not lose access to any product, feature, or benefit you currently have. This consolidation is about clarity of presentation, not a change of service. Our CEO, Ron Fritz, summarized it well: "We don’t make these changes lightly. We are making them to serve you better. By consolidating our products, we’re reducing complexity, speeding up innovation, and creating more room to serve your needs under a shared roadmap."

The Breakdown: The Customer: Tenable Screw Company The Challenge: Replace an ageing, unsustainable solvent cleaning system with a modern, eco-conscious alternative. The Conclusion: Tenable are thrilled with the improved efficiency, reliability, and safety offered by the Karl Roll system. They’re also benefiting from a new and improved relationship with Turbex and Karl Roll for after-care service and maintenance support.

Application Note: Unlock water safety with AOX testing! Analytik Jena’s automated analyzers offer fast, accurate, and ISO-compliant halogen contamination analysis.

Application Note: The Automated Cloud and Pour Point Analyser accurately determines petroleum products’ cloud and pour points, essential for preventing engine and system damages.

Application Note: Rheology is crucial for understanding food texture, especially in comparing the properties of dairy and vegan cheese using advanced rheometers.

Schlote’s story begins in 1969 as a small workshop in Harsum, where the company is still headquartered. Today 11 companies with 1,800 employees belong to the Group. The OEM has eight factories in Germany as well as further manufacturing facilities in the Czech Republic and China. Schlote Group customers include big car manufacturers, system integrators and foundries. Schlote’s turnover stems from engines (55 per cent), transmissions (39 per cent) and chassis (6 per cent). A successful cooperation with Trimet Aluminium already existed at other sites, manufacturing finished car components from cast blanks. The awarding of a contract for a component by a major OEM, which would involve very high quantities, led to a joint venture between Schlote and Bohai Trimet in Harzgerode. The part being manufactured in Harzgerode is a clutch housing made of die-cast aluminium. A single version of the automatic transmission is being delivered to various major car manufacturers, where they are predominantly installed in vehicles with two-litre engines. The bell housing connects the transmission to the engine. While the transmission side is the same on all the clutch housings, the other side is adapted to the respective car manufacturer’s engine. The differences are mostly small, so the bell housing construction is 99 per cent identical for all of the car manufacturers. Schlote Harzgerode GmbH is producing 4,000 parts per day currently. At over 80 per cent, the modern factory exhibits a very high degree of automation. Around the clock five days a week, 120 employees work at the Harzgerode site. Production can be expanded to six or seven days a week if need be. ----READ MORE ON THE WEBSITE LINK AT TOP OF PAGE----

NeoSmartpen M1+ has been featured by WIRED as one of the best smart pens available today, praised especially for being the thinnest and lightest smart pen on the market. It offers a natural writing experience by instantly digitizing handwriting on paper with seamless real-time data capture. NeoSmartpen pairs with the Neo Studio app, available for both iOS and Android. The app allows users to search, edit, and share their handwritten notes digitally. Users can customize ink color and thickness, making the pen versatile for various writing styles. WIRED highlights the comfort, portability, and smooth user experience of NeoSmartpen, making it a standout device for anyone seeking to bridge analog handwriting with digital convenience.

Do you have an outdated logo? In B2B, your logo speaks before you do. Before a prospect reads your website copy or hears your sales pitch, they’ve already formed an opinion based on how your brand looks. And if your logo feels tired, inconsistent, or like it was made in PowerPoint back in 2009, it could be costing you more than just credibility. It could be costing you business. We know it’s not always easy. Many business owners feel a deep connection to their original logo, it’s personal. It represents the early days, the hustle, the story behind the business. But evolving your logo doesn’t mean letting go of that history. It means building on it. It’s not about starting from scratch; it’s about refinement. It’s about creating something that still feels like you, just sharper, more aligned, and ready for where your business is heading next. A well-executed refresh can strengthen brand recognition, attract the kind of customers you really want to work with, and position your business as the credible, forward-thinking company it is today. If your brand is evolving, your logo should evolve with it. Read the full blog here: https://www.motion-marketing.com/blog/strategy/b2b-logo-design-impact/

The drone industry is charging forward at unprecedented speed. From logistics and emergency response to inspection, agriculture, and defence, UAVs are taking on more mission-critical tasks than ever. But with this rise comes a pressing question: How can drone payload release systems evolve to be safer, more modular, and more adaptable?

In 2020, the global supply chain disruptions caused by COVID-19 and Brexit severely impacted the availability of spare parts for automated production lines. To mitigate these challenges and enhance their service offerings, AddParts sought innovative solutions, to streamline the reverse engineering process, improve accuracy, and reduce the time and cost associated with traditional methods. The main objective behind introducing 3D scanning was to address the growing complexity and precision required for producing replacement parts. Traditional reverse engineering methods using calipers and more basic 3D scanning tools proved inadequate for more intricate components, leading to inefficiencies and inaccuracies. To overcome these challenges, AddParts invested in advanced 3D scanning technology to enhance their reverse engineering capabilities, ensuring high-quality and precise component replication.

Engineering firms don’t succeed by attracting attention. They succeed by earning the right kind of attention, given to the right people in the right spaces, with content that provides value over time. The metrics that track this kind of trust tend to live deeper in the stack. They include domain authority shifts that support technical search terms and share of voice in trade media. They tie back to lead attribution models that reward enquiry quality over volume. They reveal themselves in how long someone reads, whether they return and which related resources attract clicks. Generating coverage may be the visible output, but the real objective is lasting credibility that shifts how your audience sees you and strengthens your position in the market. In technical sectors, sales cycles stretch over quarters or years. What matters isn’t only the number of touches but the quality of impression at each stage. Shallow metrics miss this entirely. A campaign that shapes a specifier’s view or builds trust with a procurement lead may not feature in analytics reports, yet it might open a conversation that turns into a deal further down the line. This idea matters even more in engineering and manufacturing. Decisions unfold slowly, often collectively, and usually rely on evidence. High-quality coverage in credible outlets earns respect. Technical content that attracts backlinks from relevant domains improves authority. Consistent messaging reinforces a clear narrative over time. These aren’t just marketing outcomes, they shape how your audience perceives your capability and intent. This doesn’t mean ignoring data, it means being strategic about it. Engineering firms shouldn’t chase metrics designed for software marketing or consumer brands. They should track trust, reinforce expertise and support the long, deliberate path from interest to decision.