Advanced Engineering Announces new features for the 2023 show!

30 & 31 October 2024

NEC, Birmingham

Menu Close

Inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts The British brand has teamed up with The University of Manchester to become the first-ever company to incorporate graphene into running and fitness shoes. Graphene is the thinnest material on earth and is 200 times stronger than steel. First isolated at The University of Manchester in 2004, it’s the world’s first two-dimensional material at just one-atom thick and has the potential to revolutionise many areas of technology.

Michael Price, inov-8 product and marketing director, said: “Off-road runners and fitness athletes live at the sporting extreme and need the stickiest outsole grip possible to optimize their performance, be that when running on wet trails or working out in sweaty gyms. For too long, they have had to compromise this need for grip with the knowledge that such rubber wears down quickly.

“Now, utilising the groundbreaking properties of graphene, there is no compromise. The new rubber we have developed with the National Graphene Institute at The University of Manchester allows us to smash the limits of grip.

“Our lightweight G-Series shoes deliver a combination of traction, stretch and durability never seen before in sports footwear. 2018 will be the year of the world’s toughest grip.”

-Brought by the GEIC

Read More

Website QR code (1)

Subscribe to our newsletter

A round up from Advanced Engineering 2023

The UK’s largest annual gathering of engineering and manufacturing professionals, Advanced Engineering, opened its doors once again on November 1 and 2, 2023 at the NEC, Birmingham. Across the two days, 8,943 attendees witnessed the latest innovations that the UK has to offer at Advanced Engineering, making it an extremely busy and energetic event.

Read More »

Chancellor Jeremy Hunt’s autumn Statement: a pivotal boost for UK manufacturing and economic future

Chancellor Jeremy Hunt’s Autumn Statement for 2023 was revealed yesterday, bringing a wave of positive news. Among the highlights are the largest tax cut since the 1980s, £45 billion in funding for the British manufacturing sector, and an Investment Zones program targeting industries deemed crucial for the future. The economic challenges that have persisted for some time are now met with a vital boost, particularly benefiting the manufacturing sector, promising long-term stability.

Read More »
Scroll to Top